Carry the 77 Standard.
Luxury compressed towels for women who never settle.
First Release · Pre-order
Shipping late January.
Eco-friendly · Dermatologically safe · Travel-ready.
77 POCKET CLEAN™
The 77 Standard
Because luxury isn’t a look — it’s a discipline.
The 77 Standard is a way of living: a commitment to refinement, clarity, and intentional beauty.
Created for women who demand excellence in every detail,
77 Pocket Clean™ embodies a lifestyle defined by
elegance, quality, hygiene and self-respect.
This is more than a product —it’s a standard you carry.
✔Elegance Refined choices, elevated daily rituals.
✔Cleanliness Pure ingredients, dermatologically safe standards.
✔Discipline Consistency, focus, and excellence in every aspect of life.
✔Simplicity Minimal, efficient, timeless solutions.
✔Responsibility Eco-friendly, biodegradable, conscious design.
✔Confidence Premium essentials made for women who never settle.
Why 77 Pocket Clean™?
Because luxury isn’t a look — it’s a standard.
77 Pocket Clean™ was created for women who value quality, cleanliness and confidence in every detail.
Beneficios:
✔ 100% biodegradable cellulose
✔ Ultra-soft & fragrance-free
✔ Dermatologically tested
✔ Travel-ready & handbag-friendly
✔ Multipurpose (face, body, baby, emergencies)
✔ Designed in London
What is inside the pack?
Each pouch contains premium compressed towels designed
for versatility — from daily skincare to travel emergencies.
One compressed towel · Expands into a soft 20×20 cm square
Packaging
Premium, Minimal & Eco-Friendly Packaging
Our signature white matte pouch – the 77 standard: elegance, simplicity and responsibility. Sustainable packaging meets timeless luxury.
Meet the founder
Miss Arantxa Canar is the Founder & Chief Visionary Officer of 77 Pocket Cleand™.
Her mission is simple: elevate everyday hygiene into a luxury experience, designed for women who never compromise.
Inspired by her lifestyle as a model, athlete and entrepreneur in London, she created a product that matches the standards she lives by — elegance, quality and discipline.
From the founder
A personal note behind 77 Pocket Clean™
I created 77 Pocket Clean™ for women like me — women who move through the world with intention, who value simplicity, and who understand that true luxury is often found in the smallest details.
I wanted an essential that felt refined yet practical, discreet yet elevated. Something you would reach for without thinking — and feel confident carrying anywhere, from a morning commute to a long-haul flight.
Every decision behind this product was deliberate.
From its minimal design to the quality of the material, nothing is accidental.
77 Pocket Clean™ is not about excess.
It is about standards.
Designed in London.
Made for every woman who chooses elegance — wherever life takes her.
—
Miss Arantxa Canar
Founder & Chief Visionary Officer
77 Blend
Shop 77 Pocket Clean™
77 Pocket Clean™- Luxury Compressed Towels
£60
Ultra-soft • Biodegradable • Dermatologically safe • Travel-ready.
The 77 Standard.
Free Uk shipping • Eco-friendly • Dermatologically tested
Frequently Asked Questions
Is it safe for sensitive skin?
Yes. It is made with natural cellulose, fragrance-free, alcohol-free, and dermatologically safe.
Is it biodegradable?
Yes, 100% biodegradable.
Can it be reused?
Yes. If gently hand washed.
What is it for?
For travel, gym, make-up, work, babies, daily hygiene, and emergencies.